Allbirds
SS26

Varsity

Best Line

Your daily MVP

The Idea

The everyday starter shoe.
Lightweight. Breathable. Built for heavy rotation.

We borrowed the language of sports
to crown daily comfort the real MVP.

I developed the campaign voice and led the creative across product storytelling and launch.

Featuring Nikki DeRoest and Elaine Welteroth.

Concept → campaign strategy → creative direction + copy across CRM, web, social, paid media and retail.

Made better by the Allbirds Creative Studio, Corner Table, Flow State, Frederick Huxham, Roxane Zargham, Resin Projects, Ward & Kweskin.