Nike
SS24

Megan Thee Stallion

Best Line

This one is for the hotties.

The Idea

A partnership built around Megan’s voice and Nike’s belief that sport belongs to everyone.

The story introduced Hot Girl Systems, Megan’s mindset around training, confidence and self-expression. The newsroom piece framed the collaboration before the internet did what it does.

Read the story here.
Then watch the headlines multiply.