Allbirds
SS26
Dasher NZ
Best Line
Ever had a tree hug you back?
The Idea
A lighter performance runner made with tree fiber.
The campaign revived an older Allbirds idea and gave it new legs: Better than natural. Super natural.
Featuring Justine Lupe and Grace Cheng.
I shaped the campaign concept and product story, wrote the scripts, etc.
Concept → campaign strategy → creative direction, scripting + copy across CTV, CRM, web, social and paid media.
Made better by the Allbirds Creative Studio, Corner Table, Flow State, Frederick Huxham, Roxane Zargham, Resin Projects, Ward & Kweskin.